After Two Unsuccessful Enterprises, HBCU Grad Turned Fashion Designer Sells Out Her Newest Layout in an Hour

Shirah Ray

Nationwide — Shirah Ray, a veteran manner stylist with more than 20 many years of knowledge and the operator of David Lee’s Boutique (named after her late father), has obtained an amazing feat as her most recent development, the Colour Block Match, marketed out within a mere hour of its launch. This outstanding achievements is a testament to Shirah’s unyielding willpower and her dedication to empowering women of all ages by style.

As a very pleased HBCU graduate of Southern University at New Orleans, Shirah has the distinction of running the longest-working Black-owned boutique in St. John Parish, Louisiana. Having said that, her entrepreneurial journey has been marked by resilience in the encounter of adversity, and has endured perhaps paralyzing problems this kind of as a theft that still left an worker seriously injured, racial discrimination, and two retail store closures.

Anxiety of judgment and the embarrassment of two shut storefronts still left Shirah’s hopes and goals for her corporation drowning in a sea of doubt and uncertainty. Through her religion and the encouragement of her supportive village, she persevered, refusing to give in to discouragement and the temptation to give up. She organization, “Every impediment has been an possibility in disguise. By embracing difficult troubles and utilizing them as stepping stones, you will flip adversity into an edge and construct a sustainable and a lot more successful brand name. We’ve had some failures, but we’ve by no means failed!”

To adapt to switching market place developments, her business, David Lee’s Boutique, produced a strategic pivot to an exclusively on the internet platform, which proved to be a brilliant move. Shirah fully commited to educating herself on the world of online gross sales, social media marketing, and strategic brand building. In this place, Shirah discovered her natural expertise for manner design and style. Embracing the electronic landscape allowed her to link with a world audience of highly effective gals who would resonate with the information of empowerment driving her to start with layout – the Coloration Block Match. Fueled by market investigation bordering emerging trend traits and customer preferences, each and every subsequent release of her layout is satisfied with enthusiasm and anticipation. With the good results of the next launch and the rising waitlist for the third, her manner model is turning out to be synonymous with exclusivity, high-quality, and electric power.

As a designer, Shirah has been centered on good quality material possibilities, fine design particulars, and even prioritizing community production so that she can preserve a heavy existence throughout the method. Her thoughtfully curated knowledge has authorized David Lee’s Boutique to thrive, providing an unheard-of “lifetime guarantee” on all solutions and supplying invaluable garment treatment schooling to patrons. Coupled with her social media presence and link to her consumers she is driving David Lee’s success. She not too long ago reflected, “I now comprehend relying entirely on the retailer was only keeping me back. I’m connecting with females all around the world. I’m leveraging my presence as a boutique owner, stylist, and style identity to expand into designing and producing, all though investing in the marketing that ultimately aided build a sturdy brand name presence.” By her resilience and ability to adapt, Shirah reworked a vulnerable second of disappointment into a story of triumph. “I absolutely required to stop, but I observed a way to recognize the pause.”

The phenomenal reaction to the Colour Block Match launch not only marks a important milestone for David Lee’s Boutique but also serves as an inspiration for aspiring business owners and vogue lovers almost everywhere. With Shirah’s devotion to her craft and her unshakable perception in the prospective of each lady to radiate Design and style Pow-HER stays a shining beacon of empowerment in the style field.

About the Founder
Shirah Ray is an pro entrepreneurial stylist and boutique owner acknowledged for her fantastic achievements in the manner market. With yrs of expertise and a established track report of good results, she is devoted to aiding aspiring business people unlock their opportunity and make lasting brands in the competitive style landscape. The David Lee’s Boutique model has been showcased in innumerable vogue blogs and publications these as BreakThru Magazine, SwagHer Magazine, Info Information Weekly, Terrific Working day Louisiana, and The 504 Exhibit. She has also constructed excellent strategic partnerships with WWLTV, Spears Group, Porterhouse Community Relations & Rustic Shoebox. She’s prepared a ideal-providing book, Design and style Etiquette, received the Superb Millennial Vogue Award, and proceeds to serve as a mentor to youth aspiring to enter the trend business.

For more specifics about the Colour Block Accommodate and much more of her types, pay a visit to her internet site at

For push inquiries, call Jasmin Porter Porterhouse PR at [email protected] or 504-261-5650 (be sure to send an initial textual content information right before contacting).