An Interview With Vienna’s Soaring Star Jewellery Designer, Vera Ziegler

From grand gilded structures to museums galore and gorgeous normal magnificence, Vienna has very long been synonymous with jaw-dropping art and architecture. And it can be the endless supply of inspiration for Viennese jewelry designer Vera Ziegler, born and raised in this Town of Goals. Every single piece of her namesake label, Veralie, is a wearable function of art—hand-built rose gold bracelets, earrings and necklaces masterfully crafted into delicate geometric assertion parts, often with gemstones that appear to float mid-air.

While she put in many many years as a pharmaceutical income rep, this self-taught designer decided to go after her lifelong passion for jewelry, launching her personal line in 2013. And it’s no surprise Veralie is taking Vienna by storm—these pieces are produced for gathering.

What do you really like about dwelling in Vienna and how does it inspire you? I was born in Vienna and won’t be able to visualize living in any other metropolis. Vienna features everything you’d assume from a huge city, nonetheless stays really peaceful. This excellent mix is constantly an inspiration.

When did your enthusiasm for jewellery begin? Jewellery has always been incredibly essential to me. In actuality, there is been lots of periods in my lifetime when I didn’t leave the house without earrings simply because I would have felt bare.

What is your process like, and how long does it get to conceptualize a new earring or bracelet? I really don’t look at myself a vintage jewelry designer, alternatively a craftswoman. In its place of designing with a sketchpad—new models crop up throughout the craftwork itself. It may differ how extended it normally takes to produce new pieces…in some cases I drop a design and style and decide it up months later on to ideal it.

What do you take pleasure in most about your get the job done? Alongside with the artistic aspect, I like doing work with my palms. Building extremely fragile and very small things is my greatest enthusiasm.

What are you doing the job on now? A new collection of chain rings with various gemstones.

What is your favored piece of jewelry you have at any time created? Veralie’s signature piece is the diamond necklace, a resourceful twist on luxurious as it is not an real diamond, but formed like just one.

Scout out your most loved items on Veralie’s Instagram, DM to see if they are obtainable and continue to be tuned for forthcoming pop-up outlets. Improved however, hop a flight to Vienna and shop her wares at creative-minded boutiques like Siebentage and WunschRaum.