Coming to St. Petersburg’s Beach Travel: A contemporary African boutique

A new boutique and gallery that includes prints and manner with African roots will open up on downtown St. Petersburg’s Seaside Drive following thirty day period.

EnnYe is a manner boutique that focuses on African prints and up to date designs, reported owner Matipa Mutsemi. The shop presently had a comfortable opening but will have a grand opening on Aug. 4.

EnnYe co-owner and designer Matipa Mutsemi wears a maxi dress.
EnnYe co-proprietor and designer Matipa Mutsemi wears a maxi costume. [ Courtesy of EnnYe ]

The retailer at 300 Seashore Travel NE has a few main components: the main being style, then residence decor and sculptures from Zimbabwe artisans.

“The African prints that I choose are pretty artsy contemporary. Some prints are sacred or selected for selected things. … Some prints characterize funerals of officials and group leaders, then I really don’t contact that,” stated Mutsemi.

The 41-calendar year-aged vogue designer was born in Zimbabwe. She moved to the U.S. to examine law in Miami in advance of transferring to Washington, D.C. In 2020, before the pandemic, she moved to St. Petersburg and wanted to set up a boutique with her sister Mercy Nyamangwanda.

EnnYe co-founder Mercy Nyamangwanda wears a tunic with contemporary African prints.
EnnYe co-founder Mercy Nyamangwanda wears a tunic with up to date African prints. [ Courtesy of EnnYe ]

“Every time I would pay a visit to (Zimbabwe), I would acquire cloth and test to make pieces that go well with our lifestyles. Like for me, it was likely to work. If I wore an African print costume and even now place on my jacket to exhibit up to court docket, that was a thing that I required to do,” Mutsemi reported.

At EnnYe, which is named following the owners’ mom, leftover print designs are repurposed for residence decor products, such as throw pillow covers, blankets, wall artwork and benches.

“If people weren’t responding also a lot to the print as a gown or some thing then I would start off to make other items with it because I really don’t like to squander,” Mutsemi said.

EnnYe is a contemporary African fashion boutique opening on 300 Beach Drive NE in downtown St. Petersburg.
EnnYe is a present-day African manner boutique opening on 300 Beach Drive NE in downtown St. Petersburg. [ Courtesy of EnnYe ]

Inside of the retailer, Mutsemi reported she wanted to pay back tribute to her lifestyle of the Shona people and their famous stone artwork. EnnYe has a stone sculpture gallery that includes performs that can be up to 36 inches tall by Zimbabwean artisans.

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The gallery also has art showcasing well known African animals, this kind of as the lion, giraffe, rhino, elephant and African buffalo. Mutsemi explained there’s an emphasis on the lions in her store for the reason that that is her family’s totem animal.

“The shop is incredibly vivid and colorful,” Mutsemi claimed. “I just fundamentally want folks to stroll in and you experience like you really do not have to acquire nearly anything but experience like you have discovered some thing about someplace that you may not have known about.”