If you have not read the name Maor Cohen, you will soon plenty of. The visionary designer whose genderfluid assortment MAOR sells to this sort of stores as Mr Porter, H Lorenzo, Selfridges, Browns and The Webster has geared a new collection inside his line, particularly for ladies. MAOR Women’s released with a very first exclusive on Web-A-Porter on December 9th, 2022. “When I to begin with made the decision to make women’s jewelry, Net-A-Porter was my primary focus—their curation is impeccable,” states Maor. In the in close proximity to future the Women’s collection will be carried by intercontinental merchants.
Maor started out his profession as an entrepreneurial boy who bought jewelry at 13 in his seaside village. He then carried a ‘jewelry kit’ of beads, wire, stones and charms close to while traveling the planet in his ‘20s so he could design and style bracelets for those people he describes as “kindred spirits.”
Maor’s innovative passion for jewellery layout was ignited once again when he moved to Los Angeles, influenced by his travels and ordeals. He progressed into a designer that has innovated tactics and new technologies to generate a design and style entrenched in sustainable jewels with an elevated, exclusive glimpse. Maor results in items dependent on common sorts – nevertheless they are ingeniously engineered.
Maor points out his entry in what was at the time a market industry, “After a really prolonged, in depth market research, I ultimately grabbed my sketchbook and started out to create MAOR as a genderfluid, unisex manufacturer. I required to attraction to a demographic that was all-inclusive.”
He now translates this sensibility and affinity for layering into the MAOR women’s assortment. “Since the beginning, layering has been a main principle in the authentic collection and the new women’s line for Internet-A-Porter,” claims Maor. “Throughout the line, I demonstrate girls that you can mix diverse metals, stones, textures and proportions. By doing so, you are generating your have individualized jewelry curation.”
He credits his wife of 9 a long time as his muse and inspiration for the women’s selection –pieces that gals could have on just about every day, with a twist of edginess.
All pieces in the selection are in recycled gold and silver with upcycled recut diamonds and gemstones.
The Unity Assortment – a important focus of MAOR’s women’s launch – options an never-ending knot that represents a ongoing bond, no matter if it be in romantic really like or friendship. While knots have signified enduring associations all through background, Maor’s Unity knot is ultra-contemporary. He has melded it alongside one another with the iconic suppress chain. Combining these two classics in 18K solid gold, that includes diamonds or gemstones, has produced a fresh, new appear for women of all ages.
“This provides a special element to the wearer that stays accurate to the MAOR ethos – made to be flawlessly layered with all other MAOR parts.”
Maor allows us in on his engineering procedure to variety the curb chain design he chose to put into practice, which is special to any some others on the marketplace. “The first style method for the Unity selection began in the summer of 2018. My ideas were how – or if – I could manipulate the suppress hyperlink into a bangle. I wanted to implement motion to the bangle and engineer a seamless, refined lock system. With these thoughts in brain, I then dove into a year-and-a-50 % engineering procedure.”
He proceeds, “It was trial and mistake right until complete perfection! I had to assume outside the box for this process –challenging myself to create a impressive hyperlink/lock that would unite the two halves of the bangle seamlessly.” This has carried about into the rest of his collection, which ranges in selling price factors from accessible to aspirational. The Unity Assortment on Web-A-Porter ranges from about $1,800 to $20,000.