“We’ve viewed an improve in foot visitors just in the previous 30 days,” says Kelly Freeman, who co-owns All About Women’s Wellness Boutique & Spa with her cousin Mariam Searcy.
Backstory: Mariam and Kelly started the organization soon after Mariam retired as a Detroit Police lieutenant and started out volunteering with the American Cancer Culture. Observing a require from women who have professional a mastectomy or lumpectomy, All About Women’s Overall health commenced fitting women of all ages with breast prostheses, mastectomy bras, compression sleeves, wigs, and more. They finally expanded to market and suit all kinds of bras for all forms of girls, from A cups to O.
From Livonia to Farmington: When All About Women’s Health Boutique & Spa 1st moved to downtown Farmington in 2014, it was a little bit of a downsize — at the very least when it will come to the store footprint. Having to start with opened in Livonia in 1999, the women’s boutique remaining their primary 2,500 sq. ft. space for a 1,000 sq. ft. historic household-turned-storefront in downtown Farmington. But what the business enterprise misplaced in ground place they designed up for in prospects (and then some).
“Because of the visibility exactly where we ended up in the previous dwelling on Grand River, we bought a ton far more stroll-in targeted visitors. A great deal of prospects have been curious as to what we do, not just the breast cancer survivors, but all females. And we don’t just do the bras any more we have other one of a kind boutique things, some dresses and jewelry and skincare merchandise,” Freeman states.
“Having that walk-in site visitors and currently being seen on the key main street of Farmington actually assisted us a excellent offer and we beloved it.”
Scaling again up: As the business prospered on Grand River, the have to have for more house became additional and far more apparent. But although Kelly and Mariam needed more house, they realized that they did not want to depart downtown Farmington possibly. It was although the cousins shared a lunchtime stroll when they identified their new locale, foremost to the eventual move. The new storefront is virtually 2,000 sq. ft., allowing All About Women’s Overall health to scale up whilst at the identical time remaining in city.
Aid system: “We definitely required to keep in this spot due to the fact of the local community and the DDA. The assistance that we have close to below, hoping to press up and promote little firms, and in particular during the pandemic — it retains us going,” Freeman states. “We just want to allow everyone know that we are in this new site with a considerably brighter, larger sized room, continuing to do business down in this article.”
All About Women’s Wellness Boutique & Spa is now positioned at 23415 Farmington Rd. in downtown Farmington.
Got a development news story to share? E mail MJ Galbraith here or mail him a tweet @mikegalbraith.