Your Guide to Small Business Saturday 2022 | Culture

Small Business Saturday falls on Nov. 26 this year. Since the greater Seattle area is home to countless beauty, fashion, and lifestyle brands with great gifts for everyone on your holiday shopping list, we’ve rounded up more than 100 local brands worth hitting up not just on Small Business Saturday but Black Friday, Cyber Monday, or, of course, any time of year.

Akala — A brand focusing on sustainable, size-inclusive, and U.S.-made fashion. 

Armoire* — In addition to Armoire’s wardrobe subscription services, you also can shop an edited assortment of merchandise online.

Arkëras* — Arkëras’ products provide an alternative to the traditional patient gown and make for ideal gifts for someone experiencing health occasions including labor and delivery, elective surgery, cancer treatment, and more.

Chunks — Known for its quirky and colorful accessories including acetate hair clips and sunglasses, Chunks was launched in the spring of 2019 by Tiffany Ju.

Farinaz Taghavi — Farinaz specializes in tailored shirts for women made from fine European fabrics.

FELLER — With the Seattle area facing rainy weather an average 150 days out of the year, a raincoat has become must-have wardrobe staple for local shoppers. FELLER offers waterproof raincoats in a variety of modern designs including trench coats, fitted coats, jackets, and parkas. 

Flora & Henri* — Flora & Henri’s namesake label features beautifully designed products for women and kids including cozy sweaters, dresses, scarves, and even swimwear.

Girlfriend Collective — Girlfriend Collective makes size-inclusive activewear out of recycled materials like old fishing nets and water bottles.

Gustavo Apiti — This brand is known for its eye-catching bespoke garments for women (and men) including custom suits, dresses, and fashion-forward face masks. 

JUNGMAVEN — JUNGMAVEN makes ethical fashion for men and women with hemp. It also has a standout home goods section

Luly Yang — Although she’s best known for her bridal collections and couture gowns, Seattle designer Luly Yang also produces a stunning range of ready-to-wear apparel and accessories. 

Maiden Noir — This clothing brand has a stylish selection and has lots of good gift ideas in its LIFE collection.

Not Monday — Designed for women, by women, Not Monday makes luxurious wardrobe staples thoughtfully crafted from premium fabrics to give you a Sunday morning vibe every day of the week.

Over & Over* — Founded by retail veterans Vivian Miller-Rahl and Barb Gauld, Over & Over offers gorgeous one-of-a-kind pieces out of vintage kimonos.

Paychi Guh* — Paychi Guh believes cashmere should be an everyday indulgence. Its collection includes sheer cashmere sweaters, textured scarves, cashmere tanks, beanies, and more. 

Prairie Underground — All Prairie Underground clothing is made in Seattle and ethically produced with sustainability in mind. The brand also has a top-notch home goods selection featuring reclaimed fabrics. Check out new arrivals here.

Rabecca Onassis Boutique — Fashion maven Frilancy Hoyle owns this fashion-forward women’s boutique with both a brick-and-mortar location and an online shopping site.

Rollick* — This Seattle-based online boutique features apparel and accessories for women, plus jewelry, gifts, handbags, and outerwear.

Rossario George — Specializing in ready-to-wear clothing for women, the Rossario George Collection features dresses, jumpsuits, blouses, and blazers. It also carries a limited selection of makeup and home goods. 

Sairen — This Seattle fashion brand stocks a mix of merchandise including clothing, jewelry, stationery, home goods, and gifts for kids. Sairen is on a mission to bring handmade, design-driven products sourced from Japan and the U.S. to the local market.

Sarah Alexandra — Sarah Alexandra shirts are tailor-made from fine Italian fabrics and seek to give women a flattering fit perfect for everyday wear. 

SCHAI — Designed by Korean-American designer Suk Chai, SCHAI is self-described as an “untailored alternative luxury.”

Sskein* — Founded in Seattle by designer Elisa Yip, Sskein is a line of sustainable luxury knitwear for women encompassing cozy cardigans, bodysuits, jumpsuits, and additional accessories. 

Stone Crow Designs* — You may have seen Jennifer Charkow’s rock-and-roll-inspired designs on Season of 18 Project Runway or around town at Sassafras boutique in Belltown. This season, Charkow has an eye-popping assortment of scarves, unisex t-shirts, and leggings.

Sway & Cake — The in-house label of products from Seattle boutique Sway & Cake now includes kimonos and jumpsuits.

The Cura Co.* — Designed by founder Kiko Eisner-Waters, the entire Cura Co. apparel collection is ethically produced in small batches to offer a slow fashion alternative to disposable clothing out in the market. 

Transcend — Transcend’s size-inclusive, sustainable women’s fashion specializes in tops, skirts, and dresses and has a 0-20 size range. 

Tomboy X — This cool local brand was founded by two self-proclaimed tomboys, Fran Dunaway and her wife, Naomi Gonzalez. The line features everything from unisex t-shirts to underwear, bras, pajama sets, and loungewear.

Union Bay — Established in 1981, Union Bay believes in the freedom of youth and making clothing prolonging the youth within. Union Bay’s offerings include apparel and accessories for men, women, and kids.

You Look Great — After launching a radio show, Carla Marie and Anthony wanted a fun catchphrase their audience could pick up on. They landed on “You Look Great,” and now you can wear that affirmation on new merchandise available for purchase.


Ably — Brothers Raj and Akhil spent 40 years in search of a better way to make clothing without leaving behind a heavy environmental footprint. They finally invented Filium, a technology used in their brand, Ably, that makes natural fabrics repel liquids and reduce the amount of energy needed for the laundering process. 

Casual Industrees — Casual Industrees is a lifestyle apparel company based in Seattle. The collection includes apparel and accessories for men and women, plus hardgoods and poster prints. 

Coal Headwear — Coal began in 2002 with the mission to create better-fitting headwear. The collection has expanded since then and now includes apparel, accessories, and face masks.

Division Road — Division Road is a luxury menswear boutique carrying footwear, apparel, outerwear, and accessories.

Ebbet Fields Flannels — Ebbet Fields makes athletic clothing inspired by history. Products are manufactured in the states and each item is limited edition and handcrafted. 

Freeman — Based in Seattle, Freeman makes high-quality men’s clothing, outerwear, and accessories. The collection includes Feller’s signature raincoats, plus sweatshirts, flannels, and more.

Good Man Brand* — Co-founded by former Seattle Seahawks quarterback Russell Wilson, Good Man Brand offers a full assortment of clothing, shoes, and accessories for men. Good Man brand donates 3 percent of every purchase to the Why Not You Foundation, which is committed to fostering the future generation of leaders.

Guillermo Bravo* — Guillermo Bravo is a genderless line of sneakers and apparel, designed by Luis Velez. The current collection includes coats, trousers, and button-down shirts.

Hammer & Awl — Seattle-based boutique Hammer & Awl specializes in modern equipment for the “modern man” in addition to apparel, accessories, outerwear, jewelry, and leather goods.

Jack Straw — Jack Straw is a specialty boutique based in Seattle endeavoring to make clothes beautiful without forsaking comfort. 

LIKELIHOOD — LIKELIHOOD combines a passion for footwear, men’s fashion, and Seattle culture in its goods.

Metamorphic Gear — Inspired by a need to upcycle used outdoor gear, Lindsay Lawrence created Metamorphic, a line created from upcycled sails, tarps, and climbing rope.

Petty Snacks — Petty Snacks makes streetwear featuring cartoon characters with an abiding love of weed.

Proto 101 — Proto101 is on a mission to design apparel using thoughtfully engineered fabrics and designs offering alternatives to disposable “fast” fashion designs. Designers and founders Liyin & Rafael start by sourcing sustainable fabrics and making garments in timeless silhouettes.

Roanoke — Roanoke describes itself as “men’s fashion separates tailored to meet the needs of the contemporary tech professionals’.

Samborghini — When he’s not designing merch for artists like Billie Eilish and Migos, designer Sam Bledsoe makes his own line of graphic-design-driven apparel.

Zumiez* — Zumiez is a leading specialty retailer known for its apparel, footwear, accessories, and hardgoods.


Beet World* — Beet World creates timeless clothing for kids in soft cotton fabrics perfect for everyday wear. The collection includes girls’ dresses, skirts, tops, trousers, and hair accessories. 

Bootyland Kids* — Known for its unique selection of creative clothing and toys for kids, Bootyland also stocks books, games, and everything else you need for a kid-friendly home.

For & Littles — For Love & Littles is a Seattle-based childrenswear boutique carrying clothing and toys for modern little ones. A portion of the proceeds from every sale is donated to women struggling with infertility. 

Froglegs Culinary Academy* — FrogLegs Cooking School is an engaging and interactive school allowing children and adults a hands-on approach to cooking. Gift cards are available in addition to the gifts and toys available in the retail section of the University Village location.

Kate Quinn Organics — For more than a decade, Kate Quinn Organics has been making baby clothes out of bamboo and organic cotton. In 2018, the company made the decision to abandon its wholesale business and focus entirely on its direct-to-consumer business, making its childrenswear line more affordable and accessible to all.

Meme Kids — Meme makes fashion-forward clothing for babies and kids. Its collection includes overalls, beanies, jackets, and jumpsuits in bold prints.

Petite Moss — Petite Moss is a Seattle-based children’s fashion and lifestyle brand made from 100 percent organic pima cotton. Don’t miss the cashmere silk cardigans and Peter Pan collar shirts.  

Village Maternity — This University Village shop is a second-generation, woman-owned business with more than 35 years of service under its belt. It stocks hundreds of brands and focus on local, environmentally conscious brands.

Fitness & Outdoor

Brooks Running* — Brooks Running believes every day with a run is a gift that brings you closer to your best self. Check out the 100-plus year history of the brand here

Filson — Established in 1897, Filson is the leading outfitter and manufacturer of goods for outdoor enthusiasts. The luggage selection is pretty incredible, too.

Eddie Bauer* — Local outdoor brand Eddie Bauer is celebrating a century of business this year. To mark the occasion, it’s announced some cool collabs worth checking out.

K2 Sports — K2 was born on Vashon Island in 1962. Renamed K2 Sports in 2003, the company is on a mission to make high-quality products for snow sport enthusiasts.

Oiselle — Oiselle is a Seattle-based athletic apparel company for women who love to run. Founded in 2007, Oiselle’s mission is to make great products, improve the sport, and build sisterhood. Their flagship store is located in University Village.

Outdoor Research — Founder Ron Gregg built Outdoor Research on the simple idea that life is an adventure. Its assortment of goods includes apparel and accessories for men and women, plus headwear, handwear, and gear.

REI — Founded in 1938 by a group of climbing friends, REI sells premier-quality gear for outdoor adventures. Every year since 2015, REI has closed its stores on Black Friday, the busiest shopping day of the year, in order to give employees an opportunity to #OptOutside with friends and family.

Tommy Bahama — Tommy Bahama specializes in relaxed, casual clothing for men and women. It also carries a wide assortment of beach gear and home goods.


Kate Mensah — Kate Mensah carries gorgeous handbags distinguished by their bold, unique designs. The collection includes clutch bags, studded wristlets, crossbody bags, and oversized totes.

Ampersand as Apostrophe — These architecturally-inspired handbags are perfect for design-conscious fashion fans. Many of the styles featured in the collection are designed to be worn multiple ways for full functionality.

FERAL* — Feral was launched in 2018 by local designer Shannon Fisher. The brand celebrates individuality and takes a minimalist approach to luxury handbags. All bags are ethically made in the USA.

Nuciano * — Nuciano is an award-winning handbag brand based in Seattle. Founded by Joy Egbejimba, Nuciano offers today’s modern woman the freedom to express her individuality through bold fashion accessories.

Soli & Sun — Founded in 2020 by designer Clare Hynes, Soli & Sun’s uplifting handbags and accessories are handmade by artisans in the Philippines. 

Tonya Hawkes * — Tonya Hawkes’ sculptural handbags have fans include Solange Knowles, Alicia Keys, and Mindy Kaling.


Amy Augustine Jewelry* — The OR Collection by Amy Augustine features colorful beaded bracelets, layered gold necklaces, and pendants with natural stones. Its products are available exclusively at Flora & Henri.

Allison Claire Jewelry — Allison Claire makes beautiful — and officially licensed — collegiate jewelry. Each piece is custom-made in the U.S. and is designed to be worn with pride. 

AU 79 — Sway & Cake launched this gorgeous fine jewelry line earlier this year. The entire collection is designed right here in Seattle and made from 14k gold and recycled sterling silver. Au 79: (pronounced Oh-79) was inspired by the atomic symbol and scientific number for gold.

Baleen — Founded in 2008, Baleen specializes in affordable, fashion-forward, and U.S.-made jewelry. Its collection includes earrings, rings, bracelets, and necklaces.

Boma Jewelry* — Boma Jewelry has been making high-quality, sustainably-minded jewelry since 1981. Family-owned and -operated, this ethical jewelry brand is leading the industry when it comes to price and transparency. All Boma Jewelry touches the hands of 21 skilled workers, artisans, and silversmiths from start to finish.

La Objeteria — Feminine, playful, and designed to celebrate the beauty in everyday life, La Objeteria Jewelry is handmade in Seattle by Barbara Magana Perez. You can even commission custom pet portrait jewelry, which I highly recommend.

Lace & Pearls — Founded by Seattle style influencer Asa Herrman, Lace & Pearls Jewelry makes jewelry fit for any occasion. The assortment includes handcrafted earrings, necklaces, and bracelets. 

Maja Arnold Jewelry* — Artist and designer Maja Arnold designs contemporary monogram jewelry whose custom options make its products even more meaningful. 

Rebekah J. Designs — This Seattle-based brand blends elemental metals with modern textiles to give jewelry a unique twist.

Silver + Salt — Handcrafted in Seattle using sterling silver, gold, and semi-precious stones, Silver + Salt’s jewelry and custom bespoke pieces are made from recycled metals and ethically-sourced gemstones.

Valerie Madison Fine Jewelry * — Best known for alternative wedding rings and engagement bands, Valerie Madison also makes beautiful fine jewelry including earrings, bracelets, necklaces, and rings.

Toys & Gifts

Antica Farmacista — This brand started with two best friends and one shared vision of creating an unparalleled luxury home fragrance brand. Founded in 2003, Antica Farmacista now has 20 unforgettable home fragrances offering an immersive scent experience.

Archie McPhee — Archie McPhee, named one of the top 10 independent toy stores by USA Today, sells the best novelty gifts and toys in Seattle. At the shop, you’ll find everything from bigfoot puzzles to ketchup candy canes and inflatable unicorn horns for cats.

Chalo — Chalo is a travel gift and lifestyle company that focuses on expressing the unique experience of a city. Products include Fishermen totes, Boarding Pass Canvas Bags, Face Masks, and more.

Fran’s Chocolates — Seattle-based and family-owned Fran’s Chocolates is celebrating 38 years of premium, artisan chocolates. Their signature salted caramels are my personal favorite.

glassybaby — Glassybaby makes handblown glass candle holders and drinking glasses crafted to support causes of hope and healing. $3 from every glassybaby purchase goes to the glassybaby foundation.

Knack Shops* —  Knack helps modernize the gift-giving experience by offering fun distinct, and memorable gifts. Each gift is artfully arranged in a custom, personalized Knackbook. 

Made in Washington*  — Since 1984, Made in Washington has been a place for locals and tourists alike to shop for a wide array of products designed and produced in Washington state. 

Noir Lux Candle Co.* — Founded by Colina Bruce, Noir Lux Candle Co. has grown from a Seattle-based small business into a full brick-and-mortar candle bar and apothecary. Each candle is handcrafted in small batches using all-natural soy wax, phthalate-free fragrance oils, and clean-burning wood wicks.

Orphan Ten — These small-batch ceramics are made by Shannon Kelly. Kelly’s collection includes bowls, vases, planters, and serving trays.

Posie Turner — Specializing in socks for your soul driven by the power of words, Posie Turner is a Seattle-based brand of colorful socks for men and women.

Seattle Chocolate Co. — Seattle Chocolate Co. is best known for its meltaway truffles and decadent chocolate bars. Their sister line of chocolate, jcoco, was created to elevate the way people experience chocolate and give back to organizations working to end hunger.

Thea Candle Co. — Founded in April 2020, Thea Candle Co. makes nontoxic, clean-burning candles made using reusable ceramic vessels.

Theo Chocolates — Theo believes chocolate can be made in a way that allows everyone involved in the process — from bean-to-chocolate — thrive. Its collection includes chocolate bars, chocolate-covered marshmallows, peanut butter cups, and more.

Tokki* —  Tokki is on a mission to ignite joy through gifting. Founded by Jane Park, Tokki is woman-owned, carbon-neutral, and made in the U.S. Wrap your holiday gifts in Tokki’s 100 percent cotton gift bags designed for reuse.

Strideline Socks — Strideline socks wants you to take back your sock drawer. The company prides itself on making the most comfortable socks on earth. Its offerings include socks for men and women, plus an entire collection dedicated to NFL players.

Watson Kennedy — Established in 1998 by Ted Kennedy Watson, Watson Kennedy is a beautiful place to shop for all things home and entertaining. From paper goods, to pantry items, and even home entertaining essentials, Watson Kennedy has unique gifts for the whole family.


Alaffia — Handcrafted with fair trade ingredients that support community empowerment projects in West Africa, Alaffia makes clean skincare products for the entire family including shampoos, soaps, lotions, body washes, deodorants, and more. I encourage you to check out the Alaffia story here.

25th & June* — 25th & June is an indie toxin-free, vegan-friendly nail polish company that exists for ambitious trendsetters and colorful storytellers.

French Girl Organics* — French Girl Organics is committed to offering handcrafted skincare with sustainable luxury in mind. I’m a big fan of the bath & body products, but the lip tints are pretty amazing, too.

Herbivore Botanicals — Herbivore Botanicals offers nontoxic and highly effective skincare made in small batches using high-quality organic ingredients. Herbivore Botanicals was created in 2011 by Julia Wills and Alexander Kummerow in their Seattle kitchen. 

Immortal Perfumes — Immortal Perfumes is a microperfumery specializing in historically inspired handmade perfumes.

Kari Gran Skincare — Kari Gran’s ecoluxe, organic skincare has been formulated without chemicals that will disrupt your hormones and wreak havoc on your skin. Each product is made using sustainably sourced, wild-harvested, non-GMO ingredients.

K Banana* — K Banana carries coveted Korean skincare products and gifts from must-have brands including Dr. Jart, Huangjisoo, Knours, BTS, and more.

Lamain Beauty — Lamain is a beauty company built on diversity, inclusion and non-toxic ingredients. The range includes liquid lipsticks, bronzers, face mists, finishing powder, and more.

LUMVI Skincare* — LUMVI stands for “luminous vitality” and is the brainchild of Dr. Christine Schaffner of Bella Fiore Organic Med Spa and beauty maven Lauren Vogt. One-hundred percent of the line is made in the U.S. using plant-based ingredients as highly effective as they are safe for the skin. 

Molly Ray Perfumes — Driven to elevate perfumery as an art form, Molly Ray creates beautiful fragrances for people, brands, and special events.

Noir Lash Lounge* — With locations around the country and a home base in Seattle, Noir Lash Lounge specializes in beautiful eyelash extensions. In addition, it also manufacture its own line of strip lashes for those who prefer a DIY lashing process.

Rue Sante — Specializing in organic, vegan beauty products that promote mind and body wellness, Rue Sante makes facial oils, bath powders, mineral masks, and more. 

Rho Cosmetics — Founded by Rachel Ho, a former R&D formulation chemist, Rho Cosmetics aims to make skincare science fun and accessible. The current collection includes a hydra-boost serum and a Repair & Balance cream. 

Untamed Humans — This local skincare brand uses high-quality ingredients to create personalized, uncomplicated skincare routines for clients to give skin exactly what it needs.

Veque — Veque nail polishes come in a full range of beautiful colors and are made with clean vegan ingredients.

Yuan Spa* — Yuan Spa stocks a full range of private label products in the retail section of both spa locations including rosemary mint shampoo and Conditioner, body lotion, shower mist, and a full range of aromatherapy hydrosols.


Seattle Gummy Co. — Dr. Connie Wan founded Seattle Gummy Co. in order to find a better way to deliver active compounds into the body. Whether you need a quick energy boost or want to improve your immunity and complexion, Seattle Gummy Co. provides unique formulations that contain the highest concentrations of active compounds available.

Two Cranes Botanicals* — Specializing in premium, organic, full-spectrum CBD oils, Two Cranes Botanicals was founded by Korean American twin sisters Hanna and Susun, who believe in the restorative power of cannabinoid-rich, full-spectrum hemp extract as part of a holistic approach to health and wellness. 

Peak & Valley — Peak & Valley was founded in 2019 with the goal of providing inclusive, science-backed, and transparently made products to the world of wellness. The product line includes blends tailored to stress, skincare, and brain function.

Sydney Mintle is the founder of Gossip & Glamour. Asterisks mark brands Mintle has collaborated with in the past.